Guide · 5 min read · Updated 31 October 2026
14 ways to grow your email list as a local business
The best email lists are built one real customer at a time. These are the ways that work for local businesses, from the till to Instagram.
In person
- A QR code by the till that opens your sign-up page
- Table cards or beer mats with a QR code
- Ask at the end of an appointment, when people are happiest
- A sign-up tick box on booking or order forms (unticked by default)
- A free treat on their next visit for signing up
- Sign-up sheets at events and markets, with a clear note about what they'll get
Online
- A sign-up link in your Instagram and TikTok bio
- A link on your Google Business Profile
- A pop-up or banner on your website
- Post a preview of your next newsletter on social: "Sign up to get the rest"
- Run a poll or competition that needs an email to enter
Word of mouth
- A forward-to-a-friend line in every email
- A bring-a-friend offer for subscribers
- Partner with a neighbouring business for a joint giveaway
Give people a reason
"Join our newsletter" doesn't excite anyone. "Be first to hear when the cinnamon buns are on" does. Say what they'll get and how often.
Your own sign-up page
Every iynbox Business account comes with a page at yourbusiness.iynbox.com where customers sign up and read your past emails. Put its QR code anywhere.
Questions
Can I collect emails on paper?
Yes, as long as the form clearly says what people are signing up for, and you keep the forms as a record of consent.
Is it OK to offer a discount for signing up?
Yes. Make it clear they're joining your marketing list, and let them unsubscribe any time.