For estate agents
Email marketing for estate and letting agents
People move every few years, so the agent they remember wins. A monthly local market update, new listings and helpful guides keep you in front of homeowners and landlords long before they're ready to sell or let.
4 emails every estate agent should send
Local market update
Recent sales and lets in the area, average prices and what's changed. Plain and useful.
New to the market
This week's new listings with photos and a View button.
Landlord update
Rule changes landlords need to know about, explained in plain English.
Free valuation
A simple offer with a Book a valuation button, sent a few times a year.
Subject lines to steal
- What homes in [area] sold for this month
- New this week: 3 family homes
- Landlords: the rule change you need to know
- Thinking of moving in spring? Start now
- What's your home worth? Free valuation
Check yours with our free subject line checker.
Tips that make the difference
Be the local expert
Useful local information builds trust better than listings alone.
Separate buyers and landlords
Different people want different emails.
Keep it regular
Monthly is enough, as long as it's every month.
Why estate agents use iynbox Business
- Free for lists under 2,500 people, with every feature.
- Blocks made for local trade: countdown timers, tap-to-vote polls, Add to calendar, QR codes and booking buttons.
- Your own sign-up page at yourbusiness.iynbox.com, ready for a QR code by the till.
- Edit on your phone: tap anything in the email to change it.
- Made in the UK, priced in pounds, with one-click unsubscribe and consent records built in.
Questions
What should an estate agent newsletter include?
A short local market update, new listings, one helpful article and a valuation offer.
Can estate agents email people from property portals?
Only if they agreed to hear from you. The safest list is people who sign up on your own site or in branch.
Last reviewed November 2026. More for: cafés, restaurants, pubs, bakeries, hair salons, beauty salons.