For B&Bs and holiday lets
Email marketing for B&Bs, holiday lets and small hotels
Every guest who books direct instead of through a booking site saves you commission. Your past guests are the easiest direct bookings you'll ever get. A few emails a year about availability, local events and returning-guest offers bring them back.
4 emails every B&Bs and holiday let should send
Returning guest offer
A small discount or a free late checkout for booking direct.
Last-minute availability
Dates that are still free in the next few weeks.
What's on locally
Festivals, walks and markets. Give people a reason to visit.
Book next year early
Peak dates for next summer, opened to past guests first.
Subject lines to steal
- Come back and save 10% (direct only)
- 3 nights free in October
- The food festival is back in June
- Past guests first: summer dates open
- Our new garden room is ready
Check yours with our free subject line checker.
Tips that make the difference
Collect emails at check-in
With a clear tick box for news and offers.
Always link to direct booking
Not to a booking site.
Time it with the seasons
Email in January for summer and in summer for autumn breaks.
Why B&Bs and holiday lets use iynbox Business
- Free for lists under 2,500 people, with every feature.
- Blocks made for local trade: countdown timers, tap-to-vote polls, Add to calendar, QR codes and booking buttons.
- Your own sign-up page at yourbusiness.iynbox.com, ready for a QR code by the till.
- Edit on your phone: tap anything in the email to change it.
- Made in the UK, priced in pounds, with one-click unsubscribe and consent records built in.
Questions
Can I email guests who booked through a booking site?
Often you can't, because their email address is hidden or they didn't agree. Ask for their email at check-in with a clear choice about news and offers.
How many emails should a B&B send?
Four to eight a year: seasonal availability, local events and early access to peak dates.
Last reviewed November 2026. More for: cafés, restaurants, pubs, bakeries, hair salons, beauty salons.