Email marketing, plainly explained.

Short, practical guides for UK small businesses. No jargon.

How to start an email newsletter for your small businessA plain-English, step-by-step guide to starting a business email newsletter in the UK: building your list, what to send, how often, and the rules.7 min read →UK email marketing rules, in plain EnglishWhat UK small businesses need to know about PECR, UK GDPR, consent, the soft opt-in, B2B emails and unsubscribes, explained simply.6 min read →30 newsletter ideas for small businessesStuck for what to send? 30 tried-and-tested email newsletter ideas for cafés, shops, salons, trades and local businesses, with example subject lines.5 min read →14 ways to grow your email list as a local businessPractical ways for UK shops, cafés, salons and trades to get more email sign-ups, in person and online, without breaking the rules.5 min read →How to keep your emails out of spamSimple steps small businesses can take so their emails land in the inbox: clean lists, good content, one-click unsubscribe and sender authentication.5 min read →

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