For hair salons
Email marketing for hair salons and barbers
An empty chair is lost money you can't get back. A salon email list fills cancellations, reminds clients it's been eight weeks, and promotes new services like treatments and colour packages to people who already trust you.
4 emails every hair salon should send
Last-minute gaps
"Three appointments left on Thursday" with a Book now button straight to Fresha, Treatwell or your booking page.
Time for a trim
A gentle seasonal nudge: "Summer's here. Time for a refresh?"
New stylist or service
Introduce the new colourist with a photo and an intro offer.
Product of the month
Your favourite product, why you use it, and a small discount in the salon.
Subject lines to steal
- 2 chairs free this Thursday
- New colourist + 20% off your first visit
- It's been a while, ready for a refresh?
- Our Christmas party-hair slots are filling up
- The product we can't stop using
Check yours with our free subject line checker.
Tips that make the difference
Link straight to booking
Every email should have one big Book now button.
Ask after the appointment
"Want us to tell you about cancellations?" works when they're happy at the mirror.
Before and after photos
With the client's permission, they do the selling for you.
Why hair salons use iynbox Business
- Free for lists under 2,500 people, with every feature.
- Blocks made for local trade: countdown timers, tap-to-vote polls, Add to calendar, QR codes and booking buttons.
- Your own sign-up page at yourbusiness.iynbox.com, ready for a QR code by the till.
- Edit on your phone: tap anything in the email to change it.
- Made in the UK, priced in pounds, with one-click unsubscribe and consent records built in.
Questions
Can salons email clients who booked through Fresha or Treatwell?
It depends on how their details were collected and what they agreed to. If you collected their email yourself during a booking and gave them the chance to opt out, the UK soft opt-in may apply. When unsure, ask them to sign up.
How often should a salon send emails?
Once or twice a month, plus short last-minute emails when you have gaps to fill.
Last reviewed November 2026. More for: cafés, restaurants, pubs, bakeries, beauty salons, gyms.