For bakeries
Email marketing for bakeries
Bakeries are made for email: things sell out, things are seasonal, and pre-orders save waste. A Friday email about what's in the oven this weekend, or a reminder that hot cross buns are back, turns into queues on Saturday morning.
4 emails every bakerie should send
This weekend's bake
What's coming out of the oven on Saturday, with photos. Mention what sells out early.
Pre-order for the holidays
Hot cross buns, Christmas stollen, mince pies. A pre-order link means less waste and guaranteed sales.
Celebration cakes
A short gallery of cakes you've made, with a button to enquire. Send it a few times a year.
Behind the counter
A 4am start, the sourdough starter's name, the new oven. People love the story.
Subject lines to steal
- Cinnamon buns are back this Saturday
- Pre-order your Christmas bake now
- We sold out by 10am last week…
- Which flavour should we bake next?
- A cake for every celebration 🎂
Check yours with our free subject line checker.
Tips that make the difference
Send on Friday morning
Catch people before they plan their weekend.
Show the real thing
Photos from your own counter beat stock photos every time.
Add a countdown
"Pre-orders close in 3 days" with a live countdown timer gets people moving.
Why bakeries use iynbox Business
- Free for lists under 2,500 people, with every feature.
- Blocks made for local trade: countdown timers, tap-to-vote polls, Add to calendar, QR codes and booking buttons.
- Your own sign-up page at yourbusiness.iynbox.com, ready for a QR code by the till.
- Edit on your phone: tap anything in the email to change it.
- Made in the UK, priced in pounds, with one-click unsubscribe and consent records built in.
Questions
How do I get customers to sign up to my bakery's emails?
A small sign by the till with a QR code, plus a reason: "Be first to hear when the cinnamon buns are on." Your iynbox page has a sign-up form ready to go.
Is it worth emailing if I only have 100 customers?
Yes. 100 regulars who each come in once more a month is a lot of extra sales, and iynbox Business is free for lists under 2,500 people.
Last reviewed November 2026. More for: cafés, restaurants, pubs, hair salons, beauty salons, gyms.