For florists
Email marketing for florists
Floristry runs on dates: Valentine's Day, Mother's Day, Christmas, weddings. An email list means you can open pre-orders early, plan your stock, and remind past customers right before the big days, when they're about to order from someone else.
4 emails every florist should send
Pre-order for the big days
Open Valentine's and Mother's Day orders early, with a countdown to the order deadline.
Flower subscription
Weekly or monthly flowers for home or office, with a sign-up button.
Flower of the week
What's in season and why it's lovely. Beautiful and useful.
Wedding and event enquiries
A gallery of recent work and a simple Enquire button.
Subject lines to steal
- Mother's Day orders are open
- Order by Thursday for Valentine's delivery đ
- This week's flowers: British tulips
- Fresh flowers every Friday, delivered
- Planning a wedding? See our latest work
Check yours with our free subject line checker.
Tips that make the difference
Open orders early
Email two to three weeks before the big days, then again a few days before the deadline.
Photos sell flowers
Wide, bright photos that look good on phones.
Remember last year's customers
People who ordered for Mother's Day last year are your best list this year.
Why florists use iynbox Business
- Free for lists under 2,500 people, with every feature.
- Blocks made for local trade: countdown timers, tap-to-vote polls, Add to calendar, QR codes and booking buttons.
- Your own sign-up page at yourbusiness.iynbox.com, ready for a QR code by the till.
- Edit on your phone: tap anything in the email to change it.
- Made in the UK, priced in pounds, with one-click unsubscribe and consent records built in.
Questions
When should florists email about Mother's Day?
About three weeks before, again one week before, and a final reminder a couple of days before your order deadline.
Can I add a countdown to the order deadline?
Yes. iynbox has a live countdown timer block that works in every major inbox.
Last reviewed November 2026. More for: cafés, restaurants, pubs, bakeries, hair salons, beauty salons.